Responsive Nonprofit Summit 2022 - Responsive Nonprofit Summit

April 20-21, 2022

The virtual learning experience for forward thinking nonprofits.

The Responsive Nonprofit Summit is a virtual experience that brings together like-minded, forward-thinking nonprofit leaders for two days of informative sessions and hands-on workshops. Together, we’ll learn to build better systems and strategies to help nonprofits grow.

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What You’ll Experience

Be challenged. Get inspired.
Equip your team to grow.

High-level insights into the latest in fundraising and nonprofit marketing trends

Down-in-the-trenches practical tips

Lively discussions with nonprofit leaders and experts

The information you need to grow giving and connect more deeply with your supporters

Fresh Insights

Hear from nonprofit leaders about the responsive strategies teams are using build better organizations and improve their fundraising.

Helpful Workshops

Start building better systems and strategies right now in hands-on workshops that give you practical takeaways, right away.

Genuine Conversations

Enjoy curated conversations, featuring multiple perspectives from a variety of leaders on important issues for today’s nonprofits.

Speakers

Leading experts in marketing
and fundraising innovation

What You'll Learn

Summit Agenda

Schedule is listed in Eastern Time (ET).

Summary

Excited to kick off the summit and set the stage for two days of learning together!

PRESENTERS

Summary

Society demands that we work to redefine generosity to include a holistic approach when working with today’s giver. Across the nonprofit landscape, the flourishing nonprofits are the ones that harness this superpower within and around their organization to catalyze scale and impact.

PRESENTERS

Summary

Put yourself in the donor’s shoes. They don’t want another lapel pin or bumper sticker. They want to know they make a difference to your institution and they are valued. Donor appreciation is not expensive, but neglecting it can be. Research shows that it is seven times more expensive to acquire a new donor that to keep the one you have. The solution is simple: put the donor first, consume yourself with the DX, their experience, not yours.

PRESENTERS

Summary

Building the right culture to become a magnetic organization.

PRESENTERS

PANEL

Summary

Join this high-level walkthrough of Virtuous and see how it’s built for nonprofit teams like yours.

PRESENTERS

Summary

What elements make up a standout online fundraising campaign that converts more donors? Join Classy’s Strategic Account Manager, Michael Slaughter, as he walks through the must-have elements that form a killer online fundraising page, ultimately empowering your organization to acquire more donors and raise more money. In this session, Michael will utilize real-life campaign examples and success stories of nonprofits that incorporate these elements into their fundraising pages.

PRESENTERS

Summary

Building the right culture to become a magnetic organization.

PRESENTERS

PANEL

Summary

Ready to get started with Virtuous Automation? Already have a workflow (or two) running, but not sure where to go next? Well you’re in luck! In this session, you’ll learn how to avoid some common pitfalls when creating custom workflows and make sure you can use automations effectively to connect with your givers.

PRESENTERS

Summary

Your donors are asking this fundamental question every time they consider giving. Research shows, however, that most nonprofits are ill-equipped to answer this question across each key marketing and fundraising channel.

PRESENTERS

Summary

How do you communicate with your supporters across channels to deliver meaningful experiences? Our expert panel will discuss strategies for direct mail, mobile, and digital marketing that connects with donors at every point to grow giving.

PRESENTERS

Summary

Join our Virtuous trainers to learn more about finding and analyzing data in Virtuous, including queries, standard reports, and custom reports. We’ll review some tips for selecting the right tool for your needs, highlight some key reports, and provide some guidance on working with the custom report builder in Virtuous.

PRESENTERS

Summary

Questions for the Virtuous team? Want to schedule a product demo, ask a question, or find out more about Virtuous? Drop by!

Summary

Discover how to test new ways of engaging your supporters via email with one simple, easy-to-use tool: A/B testing. We’ll talk about what it is, why you should try it, and tips for setting up your emails for success. (Don’t worry; this isn’t rocket science!)

PRESENTERS

Summary

How did Duquesne University increase the dollars raised and gifts given in their annual giving event? How did Moravian University create its largest day of giving in the last decade outside of fiscal year-end and year-end? Join Virtuous and guest speakers from top universities as they share their personal experiences running some of the leading higher education giving days in the country.

PRESENTERS

Summary

Fundraisers are essential to the growth of nonprofit organizations. As they deal directly with bringing in funding for the organizations they support, it’s important to understand how their role integrates with the fiscal function. In this session, we will be going over what fundraisers need to know about accounting and best practices to make for better collaboration between fundraising and fiscal.

PRESENTERS

Summary

Details coming soon.

PRESENTERS

Summary

Responsive donor journeys help you bring donors from awareness to engagement, then onto generosity and advocacy. In this workshop with Bryan Funk and Megan Donahue, you’ll learn how to identify donor segments in your data, create personas, and start planning donor journeys step-by-step to build deeper supporter relationships.

PRESENTERS

Summary

When was the last time you received formal training on how to solicit a gift? Whether it’s been way too long (if ever) or if you’d simply like to learn a few helpful tips, this workshop will prepare you for your year-end asks! Gain confidence and eliminate any fear of asking your supporters to join your worthy cause.

PRESENTERS

Schedule is listed in Eastern Time (ET).

Summary

Excited to kick off day two of the Responsive Nonprofit Summit!

PRESENTERS

Summary

Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. It’s our mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers.

PRESENTERS

Summary

What makes a big technology change successful? What does a good change management process look like when you’re switching systems?

PRESENTERS

Summary

Building the right culture to become a magnetic organization.

PRESENTERS

Summary

Join this high-level walkthrough of Virtuous and see how it’s built for nonprofit teams like yours.

PRESENTERS

Summary

While moves management is a focus for many non-profits, they frequently find it unsustainable. While it isn’t too hard to identify and even qualify a major donor prospect, the cultivation process can be daunting, especially with a portfolio to manage. We will discuss how to manage cultivation at scale.

PRESENTERS

Summary

Shifting the lens on the storylines we share, the words we use, and leaning into authentic and ethical storytelling.

PRESENTERS

PANEL

Summary

It’s important to enter gift data cleanly so that you can thank donors appropriately and communicate with them about the impact of their generosity. But what about tracking data around your own fundraising activities and your programs and budgeting, ensuring you are hitting your goals and serving your beneficiaries? We’ll take a look at how Virtuous Campaigns and Projects are structured to help provide some clear tracking and reporting for your organization.

PRESENTERS

Summary

During this session, Emily Fisher, Google Ad Grant Area of Practice Manager at Community Boost, will share everything you need to know about using the Google Ad Grant to accelerate your nonprofit online in 2022.

PRESENTERS

Summary

Details coming soon.

PRESENTERS

PANEL

Summary

Creating scalable processes and leveraging technology requires having data that you can trust. Join us for a closer look at the data health tools in Virtuous and learn how you can keep your data clean and up-to-date.

PRESENTERS

Summary

Questions for the Virtuous team? Want to schedule a product demo, ask a question, or find out more about Virtuous? Drop by!

Summary

AMA with the Training Team!

PRESENTERS

Summary

Your online giving experience, like your organization, is perfectly designed to get the exact results you are getting today. If you want different results, you’ll have to change the way you do things. In this workshop, Stephen Boudreau will be available to offer advice, research, and encouragement by reviewing and optimizing your donation pages live.

PRESENTERS

Summary

This session is designed for organizations ready to take their social media advertising to the next level. Maybe you’ve run a few ads, but haven’t seen great success or you’re looking for a more strategic approach. Whether you have a budget of $150 to $1500+ per month, there’s a strategy that can work for you. You’ll leave this session with 3 social media ad strategies to implement based on your business goals: Staying Top-of-Mind, Create Recurring Donors, and Increase Facebook Donations

PRESENTERS

Summary

Unpacking the massive lost value of your middle tier donors—and what can you do to keep them giving

PRESENTERS

Summary

Technology within organizations helps power missions. All too often technology is viewed as too cumbersome or easily becomes siloed. The valuable data living within the technology stack feeds required fundraising processes but can be a hindrance to communications, outreach and mission driven activities when misunderstood or unknown. During this workshop Virtuous experts will discuss the advantages of mapping technology ecosystems, tips on how to best approach a mapping project and what results you may gain from increasing visual insight to technology stacks including enlightening visibility to data flows.

PRESENTERS

Summary

Elements of a comprehensive health care philanthropy program with a focus on ally relationships and grateful patients. Topics will include institutional alignment, caregiver recognition, the dynamics of physician engagement and creating a pipeline of donor relationships through grateful patient solicitation and stewardship.

PRESENTERS

Summary

After two years of a global pandemic, tremendous uncertainty, and lots of pivoting, nonprofit leaders are understandably tired. How do we re-energize our organization, fundraising efforts, and ourselves? Through a deeper understanding of science-backed rituals and habits, we can design our work in a way that raises our energy and helps us find our fundraising flow. In this session, Mallory Erickson – the creator of the Power Partners Formula™ and host of What the Fundraising – is going to break down the deeper reasons we’re feeling burnt out and how to infuse proven habits and rituals into our daily lives that will allow us to elevate our leadership, fundraising, and ultimately raise more money to increase our impact.

PRESENTERS

Our Collaborators

These partners ensure the summit is free and accessible for all.

Presented by Virtuous

Virtuous is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence.

Explore Virtuous

April 20-21, 2022

The virtual learning experience for forward thinking nonprofits.

Be challenged. Get inspired. Equip your team to grow.

High-level insights into the latest in fundraising and nonprofit marketing trends

Down-in-the-trenches practical tips

Lively discussions with nonprofit leaders and experts

The information you need to grow giving and connect more deeply with your supporters

Fresh Insights

Helpful Workshops

Genuine Conversations

Leading experts in marketing and fundraising innovation

Aila Malik

Becky Endicott, CFRE

Becky Straw

Beverly Thompson, CFRE

Bill Littlejohn

Cheryl Houser

Chrissy Dupuy

Dana Snyder

Dawn Galasso

Dulari Gandhi

Emily Fisher

Germeen Guillaume

Jas Jhooty

Jazmín Chávez

Jon McCoy, CFRE

Kimberly O'Neil

Lawanna Kimbro

Lisa Brand

Mallory Erickson

Maureen Wallbeoff

Michael Slaughter

Nathan Hill

Sabrina Walker Hernandez

Sara Cunningham

Sara Hoshooley

Tammy Tibbetts

Ted Vaughn

Summit Agenda

Summary

PRESENTERS

Megan Donahue

Stephen Boudreau

Summary

PRESENTERS

Rob Peabody

Summary

PRESENTERS

Lynne Wester

Summary

PRESENTERS

Jon McCoy, CFRE

Becky Endicott, CFRE

PANEL

Sara Cunningham

Lawanna Kimbro, Esq

Aila Malik

Ted Vaughn

Summary

PRESENTERS

Morgan Strenck

Cheri Carver

Joel Peabody

Summary

PRESENTERS

Michael Slaughter

Summary

PRESENTERS

Jon McCoy, CFRE

Becky Endicott, CFRE

PANEL

Skyler Badenoch

Jazmin Chavez

Tammy Tibbetts

Sabrina Walker-Hernandez

Summary

PRESENTERS

Scott Richards

Rachel Specht

Summary

Be challenged. Get inspired.
Equip your team to grow.

Leading experts in marketing
and fundraising innovation